Hasta La Creative!

To show how comfortable Contours strollers are for babies, FCB Chicago created “The Stroller Test Ride by Contours,” featuring adults riding around in giant strollers.

The stunt is introduced in the case study video below as a solution to the problem of not being able to tell if babies are actually comfortable in their strollers since they can’t, you know, talk.

We’re not sure this is an actual problem, because, while we’re not parents, we’re pretty sure babies can and do cry to communicate when they’re unhappy about something and that if a stroller is comfortable enough they’ll fall asleep in it, which seems like the only measure of comfort you really need. But FCB Chicago and Contours really want to show you that their strollers are the most comfortable, so they created giant replicas, put adults in them and took them on outings.

They killed two birds with one stone: testing out their products and inspiring predictably perplexed glances from passers-by.

“The problem with shopping for baby strollers is that babies can’t tell you how they ride or feel, and parents can’t fit into them. We solved the problem. Now parents can shop informed,” claims FCB CCO Todd Tilford.

The volunteers, of course, all seem to attest to the comfort of the giant stroller. Viewers are meant to draw the conclusion that this is because Contours makes the most comfortable strollers…

Setting aside the differences between adults and babies and the assumption that what’s comfortable in a giant replica for an adult is necessarily the same for a baby, there’s still the issue that there’s nothing to compare the Contours replica with, and we’re guessing that these volunteers don’t remember their last stroller experience as a point of reference.

The most important point: we really wish they hadn’t asked that one guy to suck his thumb.

CREDITS

Agency: FCB Chicago

Todd Tilford: Chief Creative Officer
Max Geraldo: SVP, Executive Creative Director
John Bleeden: SVP, Executive Creative Producer
Gustavo Dorietto: VP, Creative Director
Sue Salvi: Writer
Megan Kellie: Writer
Tim Mason: Writer
Todd Durston: Writer
Kelley Varga: Senior Producer
Hollie Platte: SVP, Management Director
Robert Stockwell: Director
Lauren Walker: Producer
Ira Amyx: Prop Fabricator
Jay Neander: Prop Fabricator

Humanaut launched a new campaign for Organic Valley, promoting the brand’s half and half by skewering hipster coffee culture by opening up the Organic Valley Coffee Shop in the hipster-den of lower Manhattan’s NoLita neighborhood. 

The spot stars Organic Valley dairy farmer Gerrit van Tol, who claims at the opening of the spot that “Great coffee isn’t just made, it’s milked.” In the two minute spot, van Tol explains that his real passion is coffee before introducing the Organic Valley coffee shop. “If you want to taken seriously in the coffee world, you need a tiny storefront in a hip neighborhood in New York City.” So Organic Valley did just that, with van Tol serving as half and half “barista” and offering customers organic half and half in three sizes (Lil’ Bit, Double and Lotta), with coffee available on a nondescript nearby table, set up much how half and half typically is in coffee shops. 

The spot finds humor in taking van Tol and the brand out of their element and its jabs at the over-the-top hipster coffee scene of New York.

It’s not laugh-out-loud funny, but does make for a fairly memorable spot about half and half–no small accomplishment. In one of the more on-point moments, van Tol decides, “We’re going to need one of those modern logos with an x in it or some arrows, that says when you were established.” The self-important New York coffee scene is contrasted with van Tol’s diary farm, where cows graze on a blend of grasses. At the conclusion of the spot van Tol says “Organic Valley just happens to be the world’s best coffee company. We just don’t make coffee.” Of course, some of us prefer our coffee black, but for the one quarter of Americans who turn to half and half with their cup of joe, the spot makes a convincing pitch for Organic Valley as the perfect companion for your morning stir.

“People who love a rich and creamy cup of joe have been using Organic Valley Half & Half to make the best cup of coffee for over 20 years,” van Tol explained to LBB. “But at most coffee shops you have no idea what kind of cream you’re pouring into your coffee, or if it’s even organic. It just made sense that we should have our own coffee shop that focuses on what we believe is the most important ingredient.”

CREDITS

Client: Organic Valley
Agency: Humanaut
Chief Creative Director: David Littlejohn
Chief Strategist: Andrew Clark
Copywriters: Liza Behles, Andy Pearson, Tyler Sharkey
Design Director: Stephanie Gelabert
Designer: Coleson Amon
Account Director: Elizabeth Cates

Production Company: The Bindery
Director: Eric Ryan Anderson
Executive Producer: Greg Beauchamp
Director of Photography: Josh Goleman
Producer: Bo Armstrong
Production Manager: Lee Manne
Editor: Tyler Beasley / Fancy Rhino
Post Producer: Katie Nelson / Fancy Rhino
Music: Carl Cadwell / Skypunch Studios
Store Design: Pink Sparrow Scenic

Earlier this month, Heineken and Publicis Italy encouraged the world to sing along to “Bohemian Rhapsody,” damn the torpedoes and pesky things like coming anywhere close to being on key.

Droga5 London’s first full campaign for Vita Coco since winning the business last April also loves bad karaoke in a very different way.

“Just Get Thirsty” is really all about a native French-speaking Celine Dion fan’s sadness over the fact that she never recorded “It’s All Coming Back to Me Now” in her native tongue, thank you Yahoo answers circa 2008.

“Akka belly be cool” indeed, sir. “All By Myself” would have been a little too predictable, no?

We thought “thirsty” meant something slightly different in Millennial parlance, but we are old.

So this is the launch of Droga London’s first work for Vita Coco, though the agency did release a spot for the company last summer. That one was very much in the “ads about ads” vein, but it was still better than whatever came of the client’s partnership with its new creative director, actress Jane Lynch.

Sure, it’s not really related to the product except in the “this is for unique people” sense. But it worked for one bro!

In the release, Droga5 London creative director and W+K veteran David Kolbusz said, “Energy drink brands have cornered the market on after-sport rehydration but we felt there was a wealth of opportunity in exploring the other ways people work up a sweat. In this case, through a passionate rendition of a karaoke standard delivered by a Frenchman with only a loose grasp of the English language.”

The client’s VP of marketing elaborates further: “”We don’t claim to be a life changer and working up a sweat doesn’t always have to be that serious either. That’s how we look at life here at Vita Coco as well: don’t take things too serious, especially being thirsty.”

We don’t know if this next one was by Droga…Too painfully obvious.

Oh ha ha, we get it too.

For American Craft Beer Week (which is this week, drink up), some 100 brewers teamed up to create one beer which happens to be an imperial porter using the same recipe. It’s crowdsourced much like Victors & Spoils’ work, see!

The can for that beer features the names of 4,490 craft breweries, representing all 50 states. It’s a nice show of unity from small brewers at a time when the macros seem to be circling like sharks to gobble up the more profitable craft breweries, what with their failing business models and all.

To promote the effort, the agency made a campaign video promoting the beer and the #MakeSmallBeerBig tag. 

The can itself is a really cool concept, as is the beer in question. But the video is something of a disappointment.

Victors & Spoils took a fairly goofy route to promote the idea, which essentially boils down to 45 seconds of a stereotypical bearded beer guy (though, to be fair, there’s some truth to the cliche…) talking about how the beer is “the biggest 50 state collaboration since these United States,” being spun by one stage hand while the other blows fog. All of this is slowly revealed, of course, for comedic effect. It’s a familiar approach, somewhat reminiscent of Droga5’s work for Newcastle.

While we can understand wanting to take a more lighthearted approach, the ad doesn’t quite do justice to the idea it promotes.

The project was a creative way to celebrate small breweries via product, packaging and marketing. The advertising manages to express the idea behind the beer, but not in a way that adds anything substantial or grabs viewers’ attention. But feel free to disagree.

There are also a series of display ads, the best of which features the line, “The Official Craft Beer of Craft Beer.”


CREDITS

Client: CraftBeer.com
Agency: Victors & Spoils
Executive Creative Director: Sesh Moodley
Creative Director: Kate Kayne, Pat Horn
Associate Creative Director: Rob Lewis
Copywriter: Andrew Bridgers, Arthur Tanimoto
Art Director: Travis Brown
Account Director: Alexander Kayne
Agency Producer: Jenny Stefanov
Production Company: More Media
Director: The Dads
Editor: The Dads
Postproduction: Postmodern

Ogilvy & Mather U.K. launched a new spot for Dove called “Amazing Moments: Louisa & Rob.”

This spot documents the unlikely pairing of the aforementioned Louisa and her teen crush. Seems that our Rob was in a boy band in Germany and that Louisa once hung a poster of him over her bed. (We know, you would never do anything like that.)

Years later they met in Los Angeles and fell in love…how convenient! In the spot, Louisa prepares to propose to Rob at the place where they first met.

The product placement in the spot is minimal, with a short shot of Louisa putting on Dove antiperspirant noticeable as she prepares for her proposal.

Of course, all the action ties into the tagline, “Sometimes the moments that make us sweat are the most amazing moments of all.” Rob and Louisa’s unlikely story is undoubtedly a sweet one and Ogilvy & Mather interviews the couple separately about their partners to add some depth to the story. How viewers gauge the story itself, though, will depend on whether they view a public proposal (which takes places in front of a film crew) as romantic or emotionally manipulative.

Supporting the effort are a series of shorter additional spots such as “The Most Nerve-Wracking Day Ever,” “Don’t Forget The Ring” and “Last Minute Nerves.”

CREDITS

Agency: Ogilvy & Mather
Agency Producer: Andy Roberts
Copywriter: Katie Green
Art Director: Keeley Ashdown
Creative Director: Maureen Shirreff
Global Creative Director: Andre Laurentino
Global Managing Partner: Alice Hunter
Global Business Director: Anneliese St. Amour
Global Account Director: Stephanie Elliott
Global Account Manager: Hannah Gage
Global Account Executive: Rachel Jeffery
Production Co.: O Positive
Director: Peyton Wilson
Executive Producer: Ralph Laucella, Marc Grill
Producer: Grayson Bithell
DP: David Lanzenberg
Editorial Co: Umlaut Films
Editor: Jessica Congdon
Editorial Executive Producer: Gina Locurcio
Post Facility: MPC London/MYC
Flame Artist: Alex Lovejoy
Color Artist: Adrian Seery
Post Producer: Dafydd Upsdell
Studio: Clearcut Sound Studio
Sound Engineer: Chris Wigglesworth

Last month, W+K Portland launched a new campaign for Booking.com celebrating the fantasy wedding of real-life engaged couple Jordan Peele (Key & Peele) and Chelsea Peretti (Brooklyn Nine Nine). The initial efforts showed the couple planning for their big day and brainstorming locations for a destination wedding in “Destination Wedding” and “Beach Booty.” 

Now the agency has released a follow-up continuing the theme, only this time around viewers get a look at Rebel Wilson and Keegan-Michael Key setting out on a road trip to the big event. The latest effort, which follows on the heels of the Key and Peele’s first movie, Keanu, which was released late last month.

“Road Trip” sees Key drive up to Wilson’s house to pick her up for a trip with a novel-length printed itinerary. Wilson knocks the itinerary out of his hand, claiming they “have to go off-script.” The sentiment echoes the voiceover at the spot’s introduction, claiming Booking.com can help them “wing it all the way to Jordan and Chelsea’s wedding.”

The effort doesn’t much get into the site’s specifics, but builds off the free cancellation selling point of “Beach Booty,” positioning the site’s versatility and flexibility as strong selling points.

This is further explored in the short “Mountain Lady,” which references the free cancellation specifically when Wilson finds herself a third wheel and, as the voiceover puts it, “the trip you’re on isn’t really the trip you want to be on.”

This campaign has a lot to live up to given its cast and, so far, the laughs aren’t quite what you’d hope for.

Still, it should capture the attention of said comedians’ fans and does a good job of telling a serial narrative while selling Booking.com for specific features. Here’s hoping W+K can bring things together for a memorable finale.

CREDITS

W+K PORTLAND
Creative Director: Micah Walker
Copywriters: Nick Morrissey, Mike Egan
Art Director: Jon Kubik, Meaghan Oikawa
Producer: Hayley Goggin Avila
Art Producer: Andrea Bakacs
Interactive Producer: Blake Carrillo
Comms Supervisor: Destinee Scott
Account Service: Regina Keough/Tristan Harvin/Mimi Kim
Strategic Planning: Eugene Krasnopolsky, Nicole Brandell
Business Affairs: Karen Roche
Studio Design: Dana Beaty/Greg Jacobsen
Studio Manager: Sally Garrido-Spencer
Retouchers: Kyle Pero/Saskia Thomson
Motion Designer: Adam Sirkin
Motion Producer: Sarah Gamazo/Tori Herbst

PRODUCTION
Production Company: SMUGGLER
Director: Randy Krallman
Executive Producers: Patrick Milling Smith, Brian Carmody, Shannon Jones, Andrew Colon
Line Producer: Ian Blaine
Director of Photography: Darko Suvac
Production Designer: Jason Schuster

EDITORIAL
Editorial Company: Cartel
Editor: Andy McGraw
Assistant Editor: Eddie Mikasa
Post Producer: Meagen Carroll
Post Executive Producer: Lauren Bleiweiss

PHOTOGRAPHY
Photographer: Emily Shur
Line Producer: Tricia Sherman
Production Company: Bauerfeind Productions

VFX
VFX Company: Joint
Lead Flame: MB Emigh
2D Artists: Leif Peterson/Noah Poole
VFX Producer: Gail von Dedenroth
VFX Coordinator: Nathanael Horton
VFX Executive Producer: Alex Thiesen

MIX + SOUND DESIGN
Mix Company: Joint & Lime
Mixer/Sound Design: Noah Woodburn/Sam Casas
Producer: Gail von Dedenroth/Susie Boyajan

TELECINE
Telecine Company: Joint The Mill
Color Producer: Gail von Dedenroth/Diane Valera
Colorist: David Jahns/Adam Scott

MUSIC
Music Company: Wolf at the Door
Composer: Chris Kennedy/Cecil Campanero/Jimmy Haun
Creative Director: Alex Kamp
Executive Producer: Natalie P. Montgomery

You may recall a theme running through Energy BBDO’s recent campaigns for chewing gum: there was Sarah and Juan for Wrigley’s Extra followed by Marcus and Jessica’s “Second Chance” and then Andrés Ordóñez for CCO.

The love affair continues with a new global campaign for Orbit that feels a bit more highbrow, complete with a British accent. The network’s Chicago office collaborated with BBDO South China and CLM BBDO in Paris for this series, which starts with the anthem spot titled “Anthem.”

So it’s not that the act of chewing Orbit while doing important things makes the stars align…just that the two things happen to occur at the same time quite often. We think we get it.

The following :15s provide a bit of background regarding three particular scenarios, the first being this freckly future Muggsy Bogues.

Little dude is definitely going to swallow that gum on the court.

Then there’s the goalie/kicker showdown that (we assume) defines every working class British childhood.

One day “professional soccer” will be huge in the U.S., we just know it.

Finally, the moment that led to the romance that led to however many millions of views on YouTube and Facebook.

The client’s regional vice president of marketing John Starkey told our colleague today that the campaign is all about “a celebration of what can happen when you feel ready to take on your ‘Time to Shine’ moment” with some assistance from that critical clean teeth/fresh breath feeling.

Dave was a little harsh, calling the work “just earnest enough to be ripe for parody or ridicule” despite its light sense of self-mockery. And sure, the idea that chewing gum leads to success in any given situation is a bit of a stretch. Our readers undoubtedly have their own theories.

CREDITS

Client: Wrigley, a Subsidiary of Mars Inc.
Agency: Energy BBDO & CLM BBDO & BBDO South China
Chief Creative Officer: Andrés Ordóñez
Executive Creative Director: Kevin Lynch
Creative Director: Pedro Pérez
Creative Director: Josh Gross
Creative Director: Jeff Cena
Creative Partner: Helen Sze
Associate Creative Director: Alejandro Peré
Associate Creative Director: Dan McCormack
Sr. Art Director: Jesús Diaz
Director of Integrated Production: Rowley Samuel
Executive Producer: John Pratt
Producer: Alice Chu
Director of Music: Daniel Kuypers
Vice President, CLM BBDO: Julien Lemoine
Deputy Managing Director: Laurent Duvivier
Group Account Director: Melanie Marchand
Account Director: Erin Welsh
Global Strategic Planner: Veronique Bernard
Production Company: Anonymous Content
Director: Joachim Back
Managing Director: Eric Stern
Producer: Tim Kerrison
Visual Effects: The Mill
Colorist: Luke Morrison
Design Artist: Anzie Lee, Erik Michelfelder, Anthony Morrelle, Adrian Navarro
2D Lead: Jay Bandlish
2D Artist: Andrew Pellicer, Michael Sarabia, Trent shumway, Ryan Urban
Head of Production: Andrew Sommerville
Producer: Tracey Khan
Audio: Stir Post
Audio Sound Design/MIx: Nick Bozzone
Audio Producer: David Kaplan
Audio Producer : Mindy Verson
Editorial Company: The Assembly Rooms
Editor: Eve Ashwell
Editor: 60/30 Anthem : Sam Rick-Edwards
Assistant Editor: Edward Cooper
Producer: Polly Kemp
US Executive Producer: Mary Know

twofifteenmccann implores viewers to “Watch More. Lie Less.” in its latest campaign for streaming service Hulu, with a pair of 30-second spots built around the concept of people lying about being caught up with a TV show.

In “Watch More The Path — Lie Less,” that show is the Hulu original series The Path, starring Aaron Paul. A fan runs into Paul at a coffee shop and, seemingly without intending to, finds himself lying to the actor about having seen every episode of The Path. A voiceover gives viewers a look into the man’s mental process as Paul talks about the show and he tries to avoid hearing any spoilers. Paul, meanwhile, seems to slowly figure out what’s going on.

While anything with Aaron Paul is bound to attract some attention and the scenario is humorous and somewhat relatable, the only argument the spot seems to make for Hulu over other subscription services is that The Path is a Hulu original. And since its regular service contains ads, the “Watch More” approach could even make an argument for its rivals. (Although Hulu did recently add a more expensive ad-free option.)

Another spot takes a similar approach, with a man lying to friends about being caught up on Empire, but takes things a bit farther in the off-the-wall direction, as the man, realizing he is lying, worries that he’ll turn to identity theft or copyright infringement next. Wondering if he’s lying to himself (we guess), he questions if Mike is even his real name. It suffers from the same drawbacks as the other spot, but without the benefits of promoting a Hulu original, (or Aaron Paul’s acting abilities).

“In today’s society, lying about watching a show or movie is nearly a felony in some people’s eyes,” twofifteenmccann CCO Scott Duchon told Adweek. “This campaign shows people caught in their own web of lies and offers Hulu as the way out. The Hulu team really wanted to have fun in the way they are positioned as the answer to this behavior.”

Credits:

Agency: twofifteenmccann
Chief Creative Officer: Scott Duchon
ACD/Art Director: Justin Hargraves
ACD/Copywriter: Rob Katzenstein
Director of Integrated Production: Alex Spahr
Senior Producer: Mai Huynh
Business Affairs: Mary Beth Barney
Account team: Julie Sinclair, Bhumieka Patel
Strategy team: Gabrielle Tenaglia, Janene Lin, Paige Robertson

Production Company:  Anonymous Content
Director: Tim Godsall
DP: Andre Pienaar
Line Producer:  James Graves
Executive Producer:  Eric Stern
Head of Production: Kerry Haynie
Production Designer: Paul Austerberry

Editorial: Cut + Run
Editor: Steve Gandolfi
Editor: Pete Koob
Managing Director: Michelle Eskin
Los Angles EP: Amburr Farls
San Francisco EP: Deanne Mehling
Producer: Jared Thomas

VFX: Jogger
Creative Director: David Parker
Executive Producer: Rich Rama
Producer: Ben Sposato
2D Artist: Adam Levine
Flame Assistant: Jorge Tanaka

Colorist: Dave Hussey
Company: Company 3

Music: Human

BBDO launched a new spot for French vodka brand Grey Goose called “La Pursuit,” marking the latest addition to its ongoing “Fly Beyond” campaign.

In this case, the 90-second spot illustrates the tagline with a ride on a grey dirigible. A group of young men and women take a trip to a field to board the obscure aviation machine and continue going to great lengths to chill a bottle of Grey Goose and watch a film in the sky.

While “La Pursuit” does contain some luxury alcohol brand category trappings, it’s also a memorable, visually inventive illustration of the brand’s tagline and overall philosophy using a fantastical premise. Small nods to the brand throughout come courtesy of the group of friends spotting a goose flying by, with the flight machine itself meant to evoke the brand, and are managed fairly tastefully. Then, of course, there’s the requisite shot of the chilling bottle, which somehow doesn’t feel too forced either.

A 60-second version of the spot debuted on NBC’s Blindspot and will also run during primetime programming including the NBA Playoffs, the Billboard Music Awards, Quantico and Saturday Night Live. Supporting the broadcast efffort are OOH and print components featuring the brand’s signature summer cocktail, Le Grand Fizz, as well as digital and social elements. 

” ‘Fly Beyond’ is a timeless platform,” BBDO Worldwide CCO David Lubars told Adweek. “Our job was to make it relevant for what’s happening today. In the end, you want people looking at every part of the campaign thinking, ‘I want to be part of that.’ “

CREDITS

Client: Bacardi 
Agency: BBDO New York
Title: LA PURSUIT

Bacardi USA Inc.
Head of Creative Excellence: Zara Mirza
CMO North America – Mauricio Vergara
Grey Goose NAM Creative Excellence Director: Olivia Legere
Grey Goose NAM Creative Excellence Manager: Nadia Malik
Grey Goose Global VP – Tom Swift

BBDO New York
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Danilo Boer
Executive Creative Director: Marcos Kotlhar
Creative Director: Cesar Finamori
Creative Director: Alessandro Fruscella
Creative Director: Bart Mol
Creative Director: Pol Hoenderboom
Senior Project Manager: Noreen Masih

Senior Acct Director: Justin Zerrenner
Acct Manager: Nicole Elfstrom
Asst Acct Executive: Samantha Lieberman
Group Director, Behavioral Planning: Gordon Mclean
Director of Integrated Production: Dave Rolfe
Global Executive Producer: Angelo Ferrugia
Director of Music – Rani Vaz
Director of Production Services: Jessica Nugent
Production Coordinator: Christiana Coleman
Director of Business Affairs: Bernadette Naughten
Business Affairs Manager: Shelly Bloch

Production: MJZ
Director: Steve Ayson
Director of Photography: Robert Elswit
Production Designer: Ernesto Molina y Vedia
Line Producer: Mark Hall
President: David Zander
Executive Producer: Emma Wilkcockson
Head of Production: Janet Nowosad

Local Production / Argentina
Production Service Company: Labhouse
Producer: Natalia Mussolana
Production Manager: Vanessa Ballarini

Editorial: Final Cut Editorial
Editor: Rick Russell
Editor: Ryan Beck
Asst Editor: Lucy Berry
Executive Producer (UK): Michelle Corney
Producer (UK): Frankie Elster
Executive Producer (NY): Sarah Roebuck
Head of Production (NY): Jen Sienkwicz

VFX and Color: The Mill- NY
Executive Producer: Rachael Trillo
Senior Producer: Eliana Carranza-Pitcher
Production Coordinator: Casey Sincic
VFX Shoot Supervisors: Corey Brown, Andres Eguiguren
VFX CD and 2D lead: Corey Brown
2D Artists: Andre Vidal, Ilia Mokhtareizadeh, Nick Tanner, Gavin Wellsman, Jamie Scott, Dae Yoon Kang
3D Lead: Andres Eguiguren
3D Artists: Carlos Nieto, Eric Lane, Ivan E Joy, Laurent Giaume, Rachel Start, Xuan Seifert, Nick Couret-Chailloux, Justin Diamond, Jeff Lopez
Colorist: Fergus McCall

Audio: Soundtree Music Limited
Producer- Jay James
Composer: Nick Foster for Soundtree Music Limited

Sound Design: MachineHead
Designer: Stephen Dewey

Mix: Heard City
Engineer: Keith Reynaud / Phil Loeb

Zambezi launched a new spot for Autotrader that takes a slightly different approach for the category.

The site’s search windows popping up as people’s vehicle choices change with different events in their life is nothing new, but the vaguely Tinder-esque nature of its narrative and positioning of the brand as a sort of vehicular hookup site is.

The 60-second “Concert” is built around a somewhat hard to follow narrative surrounding a young guy and girl both unsatisfied with their current choice of vehicles (and in her case, also her boyfriend), who end up driving off together after randomly meeting (and not saying a word?) at a concert.

That story is sort of tied to the brand’s message in a blatant attempt to appeal to millennial audiences by likening its product to “auto tinder,” though people presumably want a car that will last longer than their Tinder hookup. The spot is also closely tied to its musical selection, Sjowgren’s “Seventeen.”

“We wanted to create a story with a strong music track at its core,” Zambezi executive creative director Josh DiMarcantonio explained to AdFreak. “We got to talking and realized we all had memorable and unexpected encounters at or on the way to music festivals. We liked the idea of randomly finding love at one of them and having the song become the soundtrack of their meeting.” 

“One of our ACDs, Ben George, came across ‘Seventeen’ by Sjowgren through a Spotify search,” he added. “At the time, the band still had full-time day jobs, less than 100,000 plays and a four-song EP. By the time the commercial was finished, ‘Seventeen’ was up to 7.7 million plays. The band is now transitioning to become full-time musicians and working on its first album.”

Credits:
Client: Autotrader
Agency: Zambezi
Founder + CEO: Chris Raih
Executive Creative Director: Josh DiMarcantonio
Associate Creative Director: Ben George
Associate Creative Director: Nick Rodgers
Sr. Art Director: Max Pollak
Sr. Copywriter: Brian Hallisey
Jr. Art Director: Sean Jackson
Managing Director: Pete Brown
Head of Content: Alex Cohn
Producer: Andrew Gage
Account Director: Matt Kline
Account Supervisor: Lauren Bondell
Account Executive: Tori Tessalone
Chief Strategy Officer: Kristina Jenkins
Group Strategy Director: Ryan Richards
Production Company: The Directors’ Bureau
Director: M Blash
Director of Photography: Jas Shelton
Production Designer: Noel McCarthy
Executive Producer: Elizabeth Minzes
Line Producer: Benjamin Gilovitz
Post Production: Blink Studios
Editor: Ling Ly
Assistant Editors: Sasha Perry & Paul Oh
Audio: Blink Studios
Audio Mixer/Designer: John Reese
Color: MPC
Executive Producer: Meghan Lang
Producer: Rebecca Boorsman
Colorist: Mark Gethin
VFX: Zoic Studios
Executive Producer: Ian Unterreiner
Producer: Alyssa Evans
Flame Artist: Adam Flynn
Song: “Seventeen”
Composed and Performed by Sjowgren