– Some interesting Cadbury Idents running in Ireland during the Olympics.
– Check out this Grolsch case study that overviews their mobile-enabled campaign with the brand’s famed Journt Von Des, a police inspector who never speaks but always gets his man.
– Here’s that Singapore National Day video that asks citizens to have sex to raise the birth rate.
– comScore has announced the launch of comScore TabLens™, a monthly syndicated service providing insights into U.S. tablet ownership and usage. Based on a 3-month rolling sample of 6,000 U.S. tablet owners, TabLens will provide insight into tablet audiences, including demographics, content consumption habits and device ownership, to provide the industry with the most up-to-date look at this expanding tablet market.
Alaska Communications is out with a beautiful new commercial, Great Alaska, that touts the state’s vast size and the company’s ability to connect people so it doesn’t seem so vast. The commercial, created by Vitro, was shot at four frames per second with a miniaturizing filter effect applied resulting in an effect that perfectly communicates the intended strategy.
With the copy, “when you exist for the sole purpose of keeping Alaskans connected, you learn to treat small businesses like big businesses,” the message of connecting people together in such an expanse is driven home.
Just as we’ve all settled in for the Olympics, the NFL has decided its time to tout its Thursday Night Football and NFL.com Fantasy Football with new work from David & Goliath. The campaign, entitled Serious Fun, is just that.
In one spot, Mountain, a jolly fellow asks, “Do you like winning? How about fun and high fives? Are you into those? No talk to me about man hugs.” Somehow it all leads to football, Thursday night football beginning in September.
In a second, we are told our spokesman has “a little ding dong for your liberty bell.” In other words, NFL Fantasy Football. In a third, our man gets all sports-like and asks if we like “punts, kick offs, blitzes and blocks…penalties?” He then gives us the finger. Well, not that kind of finger. The big sports fan finger…atop a skyscraper.
All three spots are quirky and kooky and, as our spokesman says, serious fun. Thankfully, the campaign isn’t of the predictable ilk. You know, those sports campaigns that can’t help but shove the camera into the middle of the action on the field and then play it back in slow motion so it looks way more exciting than it really is. This is not that. And that’s a very good thing.
Before we get into this Venables Bell & Partners-created work for Sim Jim’s new steakhouse strips, we have to ask, “Just what the hell are Slim Jims made of?” They don’t taste like food and they certainly don’t taste like steak. And reading the list of ingredients is enough to make one barf. But, like it or not, that topic is one for the food critics, not the ad critics. Onward.
The agency has unleashed two new spots for the brand that feature a team of Steak and Rescue EMTs whose mision is to save men from Male Spice Loss. In “Paddleboat,” the Steak & Rescue crew save a Male Spice Loss victim from the shameful clutches of a couple’s swan boat ride and in “Shakespeare in the Park,” Steak & Rescue use Steakhouse Strips to save a group of guys suffering through a painful community theater production of Romeo & Juliet.
It’s funny stuff. And appropriately manly. Which is a good thing. Because we can’t for the life of us picture a hot, leggy blond dressed in a super tight, extra short miniskirt that tantalizingly accentuates the eye-popping bootyliciousness of her transfixingly alluring ass and a cleavage-bearing low cut top which struggles to contain the soccer ball-sized enormity of her uncontrollably wobbling breasts as she sashays down the street eating a Slim Jim.
So everyone is piling on TBWA\Chiat\Day for two its most recent Apple commercials in which a Dell Dude-like character comes to the rescue of people in the midst of various computing nightmares. The piling on is well warranted for one simple reason; Apple products are supposed to be so easy to use that you rarely have to call in an Apple Genius for help.
Likening its ability to the human body’s “amazing display of co-ordinated movement,” Philadelphia’s Independence Blue Cross, with help from Tierney, is positioning itself as the only company that can make the messy business of health insurance move with alacrity.
Not quite akin to seeing Kate Upton in what seems to be every single commercial aired in the last three months, Redskins quarterback Robert Griffin, within a week, has made appearances in an adidas an and, today, in a Gatorade ad.
Nationwide is ditching its “world’s greatest spokesperson in the world” funny man and will take on a more serious tone with a new spot, Anthem, featuring voice over by Julia Roberts.
We like this new Fiat work from The Richards Group. Entitled Immigrants, the work leaves behind Jennifer Lopez and Fiat hot chick Catrinel Menghia and, instead, focuses on the vehicles themselves likening them to a new wave of Italian immigrants.
Speaking to us on behalf of the Carson J. Spencer Foundation, the Colorado Department of Public Health and Environment and the Office of Suicide Prevention, the very manly Dr. Rich Mahogany aims to help men deal with life’s curve balls with Mantherapy.
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