No genuine idea for genuine parts / Un peu grillé?

grill2011 grill2012
THE ORIGINAL?
Volkswagen Original Parts – 03/2011
Headline : “Sorry originality”
Source : Cannes Archive Online (Press Longlist)
Agency : DDB (Mexico)
LESS ORIGINAL
Volkswagen Genuine Parts – 09/2012
Headline : “Just because it works, doesn’t mean it’s fixed”
Source : Adsoftheworld
Agency : Ogilvy (South Africa)