(TrendHunter.com) A good idea gets copied. A great idea infects like the plague, multiplying like rabbits on crack.
The creatives behind Improv Everywhere are the masters of guerrilla marketing. It was cool enough when they got 200 people at to pose for Frozen Grand Central Station in New York to freeze in their tr…
(TrendHunter.com) The Nikon TV commercials starring Ashton Kutcher were launched yesterday nation wide. The commercials, reportedly, will be shown in trendy locales such as boutiques, hotels and upscale stores.
“The campaign highlights the exquisite styling, fashionable colors, simplicity and great performance of N…
(TrendHunter.com) Greenpeace is getting more exposure than ever now that millions of people have developed a deeper emotional investment in conserving the environment. They’ve been rolling out advertising campaigns that are getting picked up left and right by advocates.
Their latest campaign series involves a spoof …
(TrendHunter.com) La Cambre Architecture (founded in 1927) is the most famous architecture school in Belgium. The school wanted new business cards that reflect their focus on “creation” and “practice”, so they commissioned the Leo Burnett, Belgium ad agency which came up with these creative business cards.
Creative …
(TrendHunter.com) Albeit famous for creating a friendly work environment for their employees, Google doesn’t give them a moment to relax.
The company, heavily leaning upon the creativity of its workers, doesn’t like it when their brains stop solving software problems. By sticking software codes and problems to …
(TrendHunter.com) Popular energy drink brand Red Bull is expanding into the soft drinks market with its new product Red Bull Simply Cola.
Red Bull Simply Cola is being positioned as a premium, natural alternative to existing colas that is made from ‘100% natural sources’.
Red Bull is promoting it as the only cola …
(TrendHunter.com) Imagine a crowd sitting in a cinema moving their bodies from side to side to control a car projected in the screen. Just like a gigantic maneuver or a “collective human joystick”.
This is AudienceGames created by Brand Experience Lab, last summer. After two completely successful pilots with Volvo a…
(TrendHunter.com) Although drive-in movies are no longer mainstream, there has been a modern relaunch involving the eco-friendly Zipcars!
Car owners of Boston, Cambridge and Somerville will be able to drive in and enjoy National Geographic’s Arctic Tale at Harvard Square’s Brattle Theater on March 26 in a projec…
(TrendHunter.com) We’ve seen a number of bigger names embrace the power of the blogosphere, from General Motors to Chanel.
Now Sony is testing the influential powers of the blogging world with the release of Sony Foam City, a TV spot which shows Miami being transformed into a huge swamp of bubbles. They used the wo…
(TrendHunter.com) Would you take advice from a comic book? Adults in Japan do, where manga, or comics, are hugely popular across all age groups. Japanese manga covers all topics, yet in the western world, there are no comics geared toward adults, and definitely none that could be found in the business section.
Danie…
(TrendHunter.com) Being able to travel is a luxury, right? We say this not only because of time, but because literally the cost of accommodation and the flight fare alone can leave a horrendous dent in your bank account.
But what if you could fly for free? I’m not totally off my rocker in suggesting this; in fact, …
(TrendHunter.com) This campaign for ICHI jeans is damn funny in a strange way.
The print ads take the campaign’s slogan “be the babe” literally by having one hot babe in ichi jeans pose among chicken. Well, girls with a chicken head… Which is not that flattering for the ichi wearing girl, but funny nonetheless.
…
(TrendHunter.com) Creating an emotional connection is crucial to effective marketing campaigns. One common technique is to arouse the feeling of shock, a term our chief Trend Hunter, Jeremy, has deemed “shockvertising.”
Some of these ad campaigns really push the limits of what could be considered an effective visual…
(TrendHunter.com) One of the hardest parts about being a student is the cost of education. Textbooks alone cost hundreds of dollars, adding up to thousands throughout their schooling. So how about eliminating that cost entirely and making them free?
Several companies around the world are already doing it including …
(TrendHunter.com) How would you like to have a car, for about $1.50 a day? In Germany and Austria, you can have a car to cruise around in and it won’t cost you more than a euro a day.
LaudaMotion offers people Smart cars, the only catch is that they’re plastered in ads. If you don’t mind riding around in a mobile d…
(TrendHunter.com) When is shockvertising just too shocking? What sort of parameters, if any, should be delineated to mark the division between so-called cutting edge, out of the box advertising and just plain garbage with a very high shocking value designed to call attention to a product by whatever means necessary? …
(TrendHunter.com) The Beijing Olympics are fast approaching and sports apparel companies are gearing up for the frenzied, mad-crazy merchandising that this grand event always unleashes as kids and adults alike endeavor to “Look Like Mike” or in this case, Los Angeles Lakers superstar shooting guard, Kobe Bryant.
Th…
(TrendHunter.com) Trend Hunter has featured many creative works that use numerous naked bodies to create an image, logo or social commentary. But I like this new PLAYB0Y Germany ad the best!
Created by Philipp & Keuntje ad agency in Hamburg, Germany the playful tongue-in-cheek “Reading” ad asks you the following qu…
(TrendHunter.com) Use the term “video conferencing†and people start looking wary recalling only having experienced jerky, fractured images and out-of-sync audio. Even today, after more than 40 years when AT&T;first introduced the Picturephone at the New York World’s Fair in 1964, few are impressed by the techn…
(TrendHunter.com) Sexual abuse is not a light subject, and this powerful appropriately creepy and disturbing public service announcement video ad successfully delivers the message: “If sexually abused children never get help, they never outgrow their trauma.”
The ad is very effective in conveying the trauma that abu…
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