It is all in the Business for Microsoft
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Focusing largely on software solutions that most business find handy in making them efficient, Microsoft has focused their new wave of ads towards guiding people on the important of software in the world of business. A couple of these ads can be found on their website, although some have already been aired on various mediums of advertising such as TV, audio and print.
Taking off from their “I am a business (PC), and proud of it” slogan, you can expect Microsoft to aggressively hit the business sectors. But the thing is, will the business sector grasp these invectives despite the crisis today?
The release largely consists of a Q&A with the company’s general manager of its Advertising and Customer Engagement Team, Gayle Troberman, in which Troberman explains the strategy behind the ads.
(Source) ZDNet
