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| THE ORIGINAL? Leopard Cough Syrup – 2007 « Cough happens. Beware! » Source : Cannes SHORTLIST Agency : Contract Adv (Thaïland) |
LESS ORIGINAL Texa allergy tablets & syrup – 2012 « Sneezing sucks » Source : Adsoftheworld Agency : Saatchi & Saatchi Auckland (New Zealand) |
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| THE ORIGINAL? Sony Erickson W705 “with clear audio system” – 2009 Source : I Believe in Adv Agency : Saatchi & Saatchi Bucharest (Romania) |
LESS ORIGINAL Westone “noise isolating earphones” – 2012 Source : Cannes Press SILVER LION Agency : DDB (Hong Kong) |
| THE ORIGINAL? Saxsofunny Sound Production Company – 2009 “Every image has a sound” Source : Cannes SILVER LION Agency : DDB Sao Paulo (Brazil) |
LESS ORIGINAL Tampa Bay Lightening Metal Poster – 2012 “Be the thunder” Source : Adsoftheworld Agency : 22squared (USA) |
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