Former McCann Creatives Reunite at SF-Based H&L
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A trio of McCann ex-pats including Jacob Ford, David Swope and Rob Bagot, who worked at said agency during the mid-aughts, have once again joined forces at H&L Partners, the San Francisco-based shop formerly known as Hoffman/Lewis. Ford (pictured), who has spent the last four years as digital creative director at ATTIK (working of course on Scion), has joined in the same role at H&L while Swope, who’s served as ECD at TiVo for the last three years, has assumed the role of ACD. Bagot, meanwhile, leads the creative charge at H&L, where he’s already spent the last three months as partner/chief creative officer. Along with McCann, the creative head also served as group creative director at Eleven and had a senior creative role at BBDO.
Regarding H&L, which of course saw its co-founder Bob Hoffman leave earlier this year, Ford says in a statement, “I enjoy traditional agencies with digital sensibilities, like H&L Partners. They recognize that the most important thing is the idea, which can extend into any medium. Also, they are more of a tight knit group with everyone keen to learn new things.” Along with the San Francisco office, H&L also has a space in St. Louis and counts clients including McDonald’s, Toyota, Slingbox and USC.
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After two decades-plus of co-running Bay Area operation Hoffman/Lewis, 