Jack Link’s Launches New Snack Brand for Teens
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After the widely popular beef jerky, Jack Link’s introduces its new snack brand in the Matador meat snacks. ATADOR meat snack sticks offer the perfect blend of snappy texture, spicy flavor and the attitude teens crave, with the quality consumers expect from the Jack Link’s brand.
MATADOR by Jack Link’s will be supported by an integrated action sports platform and dedicated advertising campaign. The company will sponsor athletes in BMX, skateboarding and snowboarding, and partner with leading action sport events including the 2009 Dew Tour and the premier action sports training camp in the country, Camp Woodward.
Available in convenience stores nationwide, with a suggested retail price of $.99, new MATADOR snack sticks offer easy-to-open packaging and immediate taste satisfaction for an action-packed, on-the-go lifestyle. The one-ounce MATADOR brand meat snack stick is only the beginning, with plans to offer additional MATADOR brand products later this year.
(Source) Press
