Maybe it’s our short attention span. Maybe it’s our overly simplistic mind. Maybe it’s our aversion to creative full of distracting hack job jumble cuts and irrelevant metaphors.
On the way to the Mullen new office open house party in Boston, we sampled some radio, a medium we haven’t listened too much in years.
They tweet. They date. Yet another contextual fail.
Yup. The whole flashmob/spontaneous dance party thing has jumped the shark.
So yesterday, we yawned and practically fell asleep after watching one of Danica Patrick’s new Boost Mobile commercials. Today we experienced an entirely different reaction.
Somehow lots of big, fat, black magic markers versus one slim, green pen are supposed to convey the notion of Mini’s minimalism.
Is there anything more ganked than imagery of the Last Supper?
You like big butts? Or is it square butts?
OK so yea. Like this would ever happen.
Aw…look. It’s butter that’s nice to bread and croissants
OK, can you say forced? Yes you can. It’s easy.
So on lazy Friday afternoon after a long and crazy (did we say crazy?) post-SXSW week, it’s nice when a reader sends in a note doing our job for us.
– Oops. Modernista!’s crazy website which isn’t really a site but an application that points people to other sites that have written something about the agency is now finding it’s “site” touting the agency’s recent layoffs.
In an odd sort of reverse back stab, this new The Ladders commercial, Chairs, from Fallon delivers a confusing message.
No advertisement for a (human-powered) translation service could possibly do a better job than this image of a sign in China that was produced even though, apparently, the automated translation service used failed epically
Please! Can we just stop with all these forced movie co-marketing tie-ins that make about as much sense as submitting a real ad to Cannes for a Lion?
While we shopped, I snapped a few photos of elements of the in-store experience that stood out to me… until I was interrupted by a store clerk who informed me that “it is against store policy to allow customers to take photos in our store.”
So the Mullen creative department just finishes presenting their work for the New England Aquarium shark exhibit to the 12 year old AE they are forced to work with because, ya know, it’s a pro bono-ish account and the little tyke says, “Well I like it but where’s the viral component? Every great campaign has viral, right?”
Sort of like fart jokes, the tampon in a pool joke never gets old. That is if you’re a 14 year old boy…or a creative director at an ad agency.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
