Hasta La Creative!

Imagine a car brand asking its customers to drive its car less so as not to pollute the environment. Or a chocolate brand asking its consumers to refrain from eating their product before going to bed…sounds crazy right?
Well that is exactly what our cellular client did when it appealed to its subscribers to refrain from sending text messages when driving. This did not only go against common sense, but against the company’s obvious financial interests as well. This generated an unusual and innovative message in the advertising landscape so you’ll understand why the judges at the Clio chose the orange ad, as the only ad in the telecommunications category to be shortlisted in the competition and featured in the Festival’s exhibition.

Chief Creative Officer – Gideon Amichay
Creative Director – Tzur Golan
Group Creative Director – Yariv Twig
Copywriter – Geva Kochva
Art Director – Asaf Covo
Account Director – Meirav Harel
Account Manager – Merav Greenshtein
Planner- Hila Tamir

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The 2008 International ANDY Awards went out a little bit ago. Here’s the ads – for you superadgrunts, all in one place.
Grandy:
Bungie / Xbox 360 – Halo 3 – Believe – long (2007) :60 (USA)

McCann WorldGroup & T.A.G.

Television – Gold:
Skittles – Touch / Midas (2007) :30 (USA)

Gold: Television: Direction & Food – Packaged
Silver: Special Effects
TBWA\Chiat\Day New York

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You might remember this from last year when, to honor those who couldn’t make it to Cannes, NY-based indie Woods Witt Dealy & Sons created the Wrath of Cannes website with the tagline, “Those who can go to Cannes. Those who can’t go to Coney.”

Well, this summer WWD&S is taking the Wrath of Cannes to new and freakish heights. The agency is actually putting together a real live awards show to take place on Coney Island (at Cha Cha’s Club Atlantis) during Cannes on June 19 (see attached flyer and trophy).

Visit the wrathofcannes.com for more details. The show is targeting juniors (in all disciplines, not just creative) with two years paid experience or less.

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McCann Worldgroup and T.A.G. in San Francisco continued their winning streak last night, grabbing the best of show honors at The One Show for the “Believe” spot. Just a week ago the 2008 International Andy Awards bestowed its top honor, the Grandy, upon the Microsoft XBox’s Halo 3 “Believe” campaign. You may now place your bets on how far this ad will go at the Cannes Lions Festival this summer. I say “far” but not Grand Prix, what say you?

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The Bessies have been separating the good tv from the bad since 1973 – and to promote the 2008 award show, they show you how the judges do it. Kind of. Ad agency John St, Toronto.

The commercials:

The Bessies – Bad TV Fluffy Tails – (2008) :30 (Canada), The Bessies – Bad TV Shaving – (2008) :30 (Canada)

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What starts as a rather droll pep talk for the Andy award judges ends up being hijacked by some strange terrorist org that speaks only in super OZ slang of so thick it needs to be subtitled and then turns into a song about “you’re ad wankers who are stuck inside”. Verbal abuse is funny as hell when done right. I wish I could set the entire one gigabyte film out for free but ouch, bandwith bills you know so I crunched it down to 20 MB’s and posted it for super adgrunts.

Super adgrunts, enjoy the Hijacked Andy Award song here in the commercial archive.

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Eleven of the world’s top designers have been chosen to judge the One Show Design awards, the industry’s most prestigious international awards competition honoring the year’s best in advertising design, corporate identity, environmental design, publication design, direct mail and package design.
“Due to the increasing number of entries received from around the world and the growing emphasis placed upon good design in the consumer marketplace, last year marked the first time design was given its own separate event,” said Mary Warlick, CEO of The One Club. “One Show Design honors only the very best in design, so naturally, we only invite the very best designers to judge the work.”

How god are they? Judge by checking out their homepages below. Judges for this year’s One Show Design competition are:
Marian Bantjes, Quatrifolio (Bowen Island, Canada) – Love that clock btw
Jenny Ehlers, King James (Cape Town, South Africa)
Vince Frost, Frost Design (Sydney, Australia)
Keiko Hirano, Communication Design Laboratory (Tokyo, Japan)
John Jay, Wieden + Kennedy (Portland)
Diti Katona, Concrete Design (Toronto, Canada)
Clement Mok (San Francisco)
Emily Oberman, Number 17 (New York)
Alvaro Rego, Mumedi (Mexico)
Laurie Rosenwald, Freelance (New York)
David Turner, Turner Duckworth (San Francisco and London, UK)

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“If you don’t deserve an award who does?” is a campaign created by la comunidad to raise awareness for the annual One Show’s Call for Entries (Deadline: January 31, 2008. To download a Call for Entries PDF, go to www.oneclub.org).

Made for creatives by creatives, this campaign is a tribute to the sacrifices creatives make in their lives to achieve excellence. The campaign consists of posters, print, videos (wife, bear, frankenstein) and interactive, including “hack man”, a video game.

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