To enhance its in-store shopping experience, grocery chain Kroger partnered with tech company Cooler Screens to bring digital smart screens to 500 of its stores across the U.S. These screens will replace traditional refrigerator and freezer doors in supported stores. The screens will place a digital overlay in front of the physical products, providing shoppers…
Bacardi is encouraging people to make the most of the upcoming summer season through its “Do What Moves You” campaign, kicking off in June. The campaign will launch June 8 with a Bacardi x Stadium Goods speakeasy pop-up experience in New York that will let attendees aged 21-plus buy limited-edition merchandise from the Bacardi x…
To enhance its online shopping experience, French beauty brand Manucurist has partnered with AI and AR technology company Perfect Corp. to allow shoppers to virtually try on nail polishes through augmented reality. This partnership lets shoppers try on 50 shades from Manucurist’s Green Flash plant-based LED nail polish line. While browsing Green Flash polishes on…
As part of its Disney100 celebration, Disney launched Wonder of Friendship: The Experience, a pop-up exhibition with interactive areas themed after classic Disney films and character friendships. Currently open in London, the Wonder of Friendship experience features four areas themed after movies including Alice in Wonderland and Lilo & Stitch. While the experience has tangible…
Luxury French fashion and perfume company Mugler is promoting its new fragrance, Angel Elixir, using augmented reality experiences across France and Germany. In collaboration with creative studio Fondamentale, Mugler used FFFACE.ME’s AR mirrors to launch three augmented reality installations in Charles de Gaulle Airport in Paris, Alexa Mall in Berlin and Pep mall in Munich….
Adidas is using augmented reality to promote its fashion line based on Indigo Herz, one of the Bored Apes, by giving shoppers the chance to view and virtually try on select clothing items from the collection through a Snapchat lens. Adidas partnered with creative tech studio Beyond to create this activation. Snapchat users can activate…
Crocs owners are known to wear their shoes one of two ways–seamlessly changing from “sport mode” to “relaxed mode” by moving the strap on the clogs to the front or back. The brand is now expanding this idea to the world of gaming, as it aims to grow its international fan base virtually through a…
Crocs owners are known to wear their shoes one of two ways–seamlessly changing from “sport mode” to “relaxed mode” by moving the strap on the clogs to the front or back. The brand is now expanding this idea to the world of gaming, as it aims to grow its international fan base virtually through a…
Crocs owners are known to wear their shoes one of two ways–seamlessly changing from “sport mode” to “relaxed mode” by moving the strap on the clogs to the front or back. The brand is now expanding this idea to the world of gaming, as it aims to grow its international fan base virtually through a…
Augmented reality was part of King Charles’ coronation celebration thanks to an experience launched by technology and marketing services company DEPT in partnership with BBC’s Children in Need and the Royally Big Portrait. The Royally Big Portrait project was led by artist Sam Barnett. It asked children to submit hand-drawn portraits of King Charles, which…
To enhance its digital show, The Drop, ESPN Edge and Verizon partnered with the National Hockey League to launch two augmented reality mini-games for hockey fans to play on their iOS and Android devices. Available on ESPN+, as well as ESPN’s YouTube, Twitter and Facebook pages, The Drop features hosts Arda ?cal and Greg Wyshynski,…
Destination marketing organization Discover St. Louis Park aims to drive visitors to Minneapolis suburbs St. Louis Park and Golden Valley through an augmented reality campaign highlighting local attractions. This AR campaign features artwork by St. Louis Park artist Adam Turman and was created by immersive experience agency REM5 Studios. It will let residents and visitors…
PGA Tour is using augmented reality technology to enhance attendees’ experience during some of golf’s biggest events. The PGA Tour Augmented Reality Experience presented by Mastercard is available in the PGA Tour application on iOS devices. During supported PGA Tour events, the experience lets event attendees view AR shot trails for every competing player, as…
Daft Punk’s Random Access Memories 10th Anniversary Edition releases Friday. To celebrate, Snapchat’s AR Studio partnered with the musician’s creative team to create a series of augmented reality experiences called “Daft Punk: Memories Unlocked.” Beginning Wednesday, Snapchat users will be able to scan the original Random Access Memories album artwork with Snapchat’s camera to trigger…
3D Apartment aims to take some of the pain out of apartment hunting and interior decorating by using VR and AR technology to help people find homes and decor. The 3D Apartment platform lets home hunters take virtual tours of apartments and apply for residence digitally from any location. It also offers a variety of…
Luxury fashion brand Coach is using augmented reality to promote its new Tabby Bag collection. Coach partnered with AR fashion try-on company Zero10 to bring the company’s AR Mirror and AR Storefront technologies to its Soho store in New York. From May 5 to June 5, shoppers will be able to virtually “try on” eight…
Augmented reality made an appearance at the recent Coachella music festival in California, as the band Gorillaz used AR technology to enhance their performance for home viewers. The AR tech was featured during Gorillaz’s performance of “Skinny Ape.” Throughout the song, YouTube viewers could watch larger-than-life versions of the band’s virtual avatars sitting or standing…
King Charles’s coronation will take place Saturday, and to celebrate, British television network Sky News launched an augmented reality experience that will let people around the world view the coronation crowns to be worn by King Charles and Queen Consort Camilla, as though they’re in front of them in the real world. Created by Atlantic…
The New York Hall of Science (NYSCI), in partnership with Verizon and Snap, aims to educate New Yorkers about the science behind common objects with the launch of “Science City Explorers,” an augmented reality lens available in the Snapchat mobile app. Created by social tech agency GoSpooky, the Science City Explorers lens will let people…
The Snapchat camera offers a “Tone” tool that is designed to “improve your Snaps by fixing exposure issues.” Our guide will show you how to use the Tone tool when creating Snaps in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On Snapchat’s camera screen, tap…
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