Ad Age readers were quick to spot the typo in the next-to-last line of Fallon’s new ad for TheLadders.com:
Look, typos happen. Very often, the fast nature of advertising, particularly online, leads to slips like this. No one’s perfect, least of all me. But when you’re sending out copies of a new ad for PR purposes, it doesn’t look so good.
The Kaiser is lamenting the state of creative affairs today.
If you work in the creative department of an advertising agency in 2008 you will be hard pushed to find either a member of your team who can remember the old process or somebody who can handle a pencil and can draw – but I bet everyone is pretty savvy with a Mac, Photoshop, Quark and InDesign.
Suddenly everyone with a computer, a mouse and a piece of software could do “creative†stuff, which is morally superb – but has proven to be, functionally and qualitatively speaking, an absolute bloody nightmare and has created what Walter Gropius called an “art-proletariat†– a mass of people misled into believing that just because, they had secured a place in art education (whether it be painting, architecture, design or sculpture), that they had all the tools needed to be artists – and were somehow muddying the waters of creativity.
Gropius, of course, passed away well before the introduction of desktop publishing. But what of The Kaiser’s argument? Are there any real artists left in the ad biz, or did they head for the hills decades ago?
This installation is clearly art with a capital A, but it’ also a splendid “ad” for its makers, Movable Type.
[via Influx Insights]
This brings back memories of WOR, which was on my Atlanta cable system in the 80’s.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
