Same idea from A to Zzz / Même idée de A à ZZZ?

zzz2002 zzz2013
THE ORIGINAL? 
Raid insecticide – 2002
Source : Cannes Archive
Agency : DraftFCB (Brazil)
LESS ORIGINAL
Esem Mat insecticide – 2013
Source : KristalElma Bronze
Agency : TBWA Istanbul (Turkey)