Help them turn the page.
Advertising Agency: Leo Burnett Colombia
Creative Directors: Otavio Schiavon, Carlos Murad
Art Director: Andrés Marantá
Copywriter: Alexis Ospina
Photographer: Fernando Forero
Published: March 2008
Advertising Agency: Publicis Helsinki, Helsinki, Finland
Creative Director: Anthony Wolch
Art Director: Sami Anttila
Copywriter: Tomi Winberg
Photographer: Thomas Herbrich
I don’t know many of my rivals, but I know that they know me very well. From Behind.
Advertising Agency: DDB Uruguay
Creative Director / Copywriter: Pablo Alvarez
Art Directors: Pablo Alvarez, Guillermo Varela
Illustrator: Veronica Navarro
Published: February 2008
Some believe the ‘head to head’ motivates me. But what really motivates me, is that my rivals watch me win from up close.
Advertising Agency: DDB Uruguay
Creative Director / Copywriter: Pablo Alvarez
Art Directors: Pablo Alvarez, Guillermo Varela
Illustrator: Mika Ish
Published: February 2008
To think that I was unknown; they called me old horse, jackass, donkey and to think that was only 60 seconds ago.
Advertising Agency: DDB Uruguay
Creative Director / Copywriter: Pablo Alvarez
Art Directors: Pablo Alvarez, Guillermo Varela
Illustrator: Christian Turdera
Published: February 2008
Everybody asks me, who takes whom? Who cares? He takes the reins and I take the glory.
Advertising Agency: DDB Uruguay
Creative Director / Copywriter: Pablo Alvarez
Art Directors: Pablo Alvarez, Guillermo Varela
Illustrator: Aline Alves
Published: February 2008
Many people believe that the wind is on my side. Of course it is; I am the wind.
Advertising Agency: DDB Uruguay
Creative Director / Copywriter: Pablo Alvarez
Art Directors: Pablo Alvarez, Guillermo Varela
Illustrator: Pilar Berrios
Published: February 2008
It scares the stains.
Advertising Agency: LV, Buenos Aires, Argentina
Creative Director: David Garzon
Art Director: Andres Benavides
It scares the stains.
Advertising Agency: LV, Buenos Aires, Argentina
Creative Director: David Garzon
Art Director: Andres Benavides
More Hispanic fans than you think.
Advertising Agency: The Vidal Partnership, New York, USA
Creative Directors: Mauricio Galvan, Thomas Schimoller
Art Director: Aarón Alamo, David Galván
Copywriters: Santiago Uribe, MartÃn de la Fuente
Illustrator: David Galván
Published: September 2007
More Hispanic fans than you think.
Advertising Agency: The Vidal Partnership, New York, USA
Creative Directors: Mauricio Galvan, Thomas Schimoller
Art Director: Aarón Alamo, David Galván
Copywriters: Santiago Uribe, MartÃn de la Fuente
Illustrator: David Galván
Published: September 2007
More Hispanic fans than you think.
Advertising Agency: The Vidal Partnership, New York, USA
Creative Directors: Mauricio Galvan, Thomas Schimoller
Art Director: Aarón Alamo, David Galván
Copywriters: Santiago Uribe, MartÃn de la Fuente
Illustrator: David Galván
Published: September 2007
More Hispanic fans than you think.
Advertising Agency: The Vidal Partnership, New York, USA
Creative Directors: Mauricio Galvan, Thomas Schimoller
Art Director: Aarón Alamo, David Galván
Copywriters: Santiago Uribe, MartÃn de la Fuente
Illustrator: David Galván
Published: September 2007
The secret of attraction.
Loto. Fulfilling what advertising has always promised.
Advertising Agency: JWT, Santiago, Chile
Creative Directors: Matias Lecaros, Sergio Rosati
Art Directors / Copywriters: Matias Lecaros, Sergio Rosati, Tomás Neely
Illustrator: Abel
Published: October 2007
Your car will be the envy of the neighborhood.
Loto. Fulfilling what advertising has always promised.
Advertising Agency: JWT, Santiago, Chile
Creative Directors: Matias Lecaros, Sergio Rosati
Art Directors / Copywriters: Matias Lecaros, Sergio Rosati, Tomás Neely
Illustrator: Abel
Published: October 2007
Be part of an exclusive club.
Loto. Fulfilling what advertising has always promised.
Advertising Agency: JWT, Santiago, Chile
Creative Directors: Matias Lecaros, Sergio Rosati
Art Directors / Copywriters: Matias Lecaros, Sergio Rosati, Tomás Neely
Illustrator: Abel
Published: October 2007
Stay in the sun as long as you want.
Loto. Fulfilling what advertising has always promised.
Advertising Agency: JWT, Santiago, Chile
Creative Directors: Matias Lecaros, Sergio Rosati
Art Directors / Copywriters: Matias Lecaros, Sergio Rosati, Tomás Neely
Illustrator: Abel
Published: October 2007
Advertising Agency: Grey Chile
Executive Creative Directors: Sergio Chauriye, “Sapo” Cerdeira
Creative Director: Patricio Navarrete
Art Director: Tulio Turina
Photographer: Sotelo
Advertising Agency: Grey Chile
Executive Creative Directors: Sergio Chauriye, “Sapo” Cerdeira
Creative Director: Patricio Navarrete
Art Director: Tulio Turina
Photographer: Sotelo
Advertising Agency: Grey Chile
Executive Creative Directors: Sergio Chauriye, “Sapo” Cerdeira
Creative Director: Patricio Navarrete
Art Director: Tulio Turina
Photographer: Sotelo
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