Hasta La Creative!

In order to promote the oldest S&M magazine in the Netherlands, MASSAD, during S & M fetish parties, Sofia Valentine—a well known Dutch porn actress—walks around and uses a very special S & M advertising weapon on the crowd. Whenever Sofia decides to use the so-called Spankvertising Whip, the message ‘Massad, the SM magazine’ appears on the red glowing buttocks of her subject for all other visitors to see.

Advertising Agency: New Message, Amsterdam, The Netherlands
Art Director: Joppe Andriessen
Copywriter: Joppe Andriessen

Advertising Agency: Young & Rubicam, São Paulo, Brazil
Creative Directors: Tomas Lorente, Cássio Zanatta
Art Director: Thiago Lacorte
Copywriter: Ana Reber
Illustrator: Julius Otha

I’do anything for money. In this Swedish game show on TV6 people are challanged to do humiliating and painful tasks for money. This nude delivery guy were sent out to media agencies to sell and promote the show.

Advertising Agency: Le Bureau, Stockholm, Sweden.
Art Directors: Jonas Wittenmark, Tobias Carlson
Copywriters: Jonas Wittenmark, Tobias Carlson

Everyone has something to hide. That’s the theme for the third season of Big Love on HBO. And it’s also the idea behind new interactive murals created to promote the show by BBDO-NY. These murals, launching in New York and Los Angeles the week of January 5th, feature snapshots of people walking through a city street. Headphone jacks are built into each person’s head, so that passersby can use their headphones (or those provided by street teams) to plug in and hear each person in the mural’s inner and most personal secrets. These secrets range from the innocuous (i.e., a woman who’s in love with her boss) to the dramatic (i.e., a woman who is hiding her drinking problem from her husband or a man who is planning to leave his pregnant wife for someone else). In addition, when people plug into the headphone jack near the logo, they can hear a trailer made up from some of the most dramatic clips of the upcoming season, in which secrets abound amongst all the main characters.

Big Love’s season kicks off on January 18, 2009.

Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Creative Director: Mike Smith
Creative Director / Art Director: James Clunie
Creative Director / Copywriter: Pierre Lipton
Photographer: Brad Harris

The Federal Ministry of Transport, Building and Housing wants to raise awareness for the dangers of driving under influence. Drivers should be approached as directly as possible but in a rather entertaining than shocking way. The long-term goal is to reduce the number of alchohol provoked accidents in Germany. A fleet of Volkswagen New Beetle is tuned with special car parts to become talk of the town: Wheel caps that looks like eyeballs play with the New Beetle’s organic forms and turn it’s silhouette into a human’s face with drunkenly revolving eyes. The promotional cars were used mainly at public events with a high con-sume of alcoholic drinks. They made people curious for the ministry’s information material handed out on these occasions. The promotion caused quite a sensation in the media. The national press reported on the events and even more important on the ministry’s information campaign. As a direct result the ministry noticed an increased demand for their information literature about driving safety.

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Michael Winterhagen, Joerg Jahn
Art Director: Marc Ebenwaldner
Copywriter: Nils Busche
Graphic Artist: Bjoern Ewers
Account Managers: Michael Schulze/Michael Jaeger

Advertising Agency: Wirz Werbung/BBDO, Zurich, Switzerland
Creative Director: Matthias Freuler
Art Director: Kim Sokola
Copywriter: Matthias Freuler
Illustrator: Luzian Meier

Advertising Agency: Lew Lara\TBWA, Brazil
Creative Directors: Lewkovicz Jaques, Andrew Laurentino, Felipe Luchi and Victor Sant’Anna
Art Director: Manu Mazzaro
Editor: Felipe Cirino
Photographers: Vitor Rocha, Gabriel Bittencourt

Advertising Agency: JWT, London, United Kingdom
Creative Director: Russell Ramsay
Art Director: Ben Markey
Copywriter: Mitul Shar

Advertising Agency: Y&R, Toronto, Canada
Creative Director: David Houghton
Art Director: Zachary Muir-Vavrina
Copywriter: Sussana Forieri
Photographer: Jeremy Kohm

Women who go through domestic abuse in the UAE are hesitant to speak or complain. City of Hope is the only organisation of its kind in Dubai that provides shelter to hundreds of women and hope to all the battered and bruised housewives. They wanted us to tackle this issue in a very sensitive yet effective manner so as to raise awareness and encourage women to speak up. We had to reach our target audience in an interesting and arresting manner. We distributed a different kind of beauty kit to women shopping in malls, especially when they are at cosmetics/beauty products stores or shops that cater exclusively to them.

Advertising Agency: JWT, Dubai, UAE
Creative Director: Chafic Haddad
Copywriters: DV Hari Krishna, Doug Mackay, Rami Abu Ghazeleh
Art Directors: Kedar Damle, Arnoldfelix Fabella, Tarek Samaan
Other additional credits: Rawida Saade