Sands Research has conducted a neuromarketing analysis of the Super Bowl Ad 2010.
Here are their results and the ranking of the most efficient ads according to neuromarketing study.
Top 5 video of the Super Bowl Ad with brain graphics analysis
#1: Advertiser: Volkswagen – Agency: Punch[…]
1 Seth’s Blog http://sethgodin.typepad.com Recent: Jumping the gun There’s going to be a lot of hoopla this week, some of it on this very blog (three posts already today!). … 2 AdFreak http://adweek.blogs.com Recent: Domino’s shovels pizza into the unbelievers Domino’s has posted the second […]
Seth’s Blog http://sethgodin.typepad.com Recent: Over the top You never cease to amaze me. Just 48 hours after launching a review copy fundraiser for Acumen Fund, we … I Believe in Advertising | Only … http://www.ibelieveinadv.com Recent: Volkswagen Passat: Parking [See post to watch Flash […]
The best of football in advertising is compiling all the most creative materials in video, print, outdoor and ambient media. If you have any additionnal material to add to this post, please add the url in the comments and I will update this post. Here is the best of football in advertising in […]
Le Buzzomètre, l’emission maintenant hebdomadaire d’Emery Doligie aka mry sur le web. L’emission reunie cette semaine Gildas Launay, Directeur Associé de Next-Idea, François Garcia, Directeur Général de X-Prime et Mathieu Morgensztern, Directeur Général de EuroRSCG 4D et Président de l’AACC […]
The magic of Photoshop to erase a black man and replace him with a white man for the polish Microsoft website… Advertiser: Microsoft
Obama for America (Winner Integrated Grand Prix) Ironically this year, the most prestigious prize was not won by an agency, instead, it went to the Obama presidential campaign. It offers a fantastic example of how successfully integrating the elements of the new advertising ecosystem can have […]
GoViral at the 2009 Cannes Lions introduces 2 key concepts for brands, looking for online success. Users are now “always on” and media is consumed when, how and as users like it. The challenge is how to change a declining advertising model build around a structured media model of scarcity and […]
I was yesterday at the conference (The Royal College Of Physicians, London) of Chris Anderson for the launch of his new book FREE. Interesting conference about the Free model of the economy with attendees from The London Paper, Spotify and the IPA. The first book of Chris Anderson The Long […]
And the winners are… Grand Prix JWT Japan for Nestle’s Kit Kat Postcard campaign with Japan Post. Gold Media Lions La Sirena, Dynamic Overlays, Pages BBDO Santo Domingo, Dominican Republic Nissan Micra Ceiling Cinema, TBWAGermany, Berlin, Germany Lexus USA, Reinventing the Magazine Nissan […]
Goviral Network est une nouvelle plate-forme qui offre la possibilité de monétiser l’audience de son blog ou site avec des vidéos rémunérées au Cout Par View (CPV). Cela signifie que chaque play r éalisé par un de vos visiteurs vous rapporte une somme variable selon les campagnes. Cette […]
And the winners are… PR Lions Procter & Gamble, Protecting Futures, MS&L New York, USA Diageo Portugal, World’s First Ephemeral Museum, Lisbon, Portugal Sagami Rubber Industries, Love Distance, GT Tokyo, Japan Cabaret Voltaire, Zurich’s Being Sold, Spillman/Felser/Leo Burnett Zurich, […]
And the winners are… Gold Lions 1. Axion Banner Concerts, Boondoggle (2), Leuven, Belgium 2. Jewish Council for Education & Research, The Great Schlep, Droga5, New York, USA 3. OVK/Parents of Child Road Victims, Let It Ring (2), Happiness Brussels, Belgium 4. Conect Village Where Nothing […]
And the winners are… Gold James Ready, Share Our Billboard Campaign, 1, 2, 3, Leo Burnett, Toronto, Canada IKEA ToyBeast, ClothesBeast, BookBeast, DDB Germany, Dusseldorf, Germany Alka Seltzer Bear, Paparazzi, Magician, Mafia, Prison, CLM BBDO Paris, France Fiat, Panda, Walrus, Penguin, […]
And the winners are… Gold Promo Lions Portuguese Red Cross, Hope Store Sells Hope, Leo Burnett, Lisbon, Portugal Four’n Twenty Pies, Magic Salad Plate (2), Clemenger BBDO Melbourne, Australia Adidas NZ/NZ Rugby Union Adithread, TBWA\Whybin\Tequila, New Zealand Pascall, When Will the Fruit […]
cardsofchange.com is a website where you can upload your recycled business cards after being made redundant. I have selected for you some example from former employees in famous agencies as BBDO, DDB, Duval Guillaume, JWT, Lowe, McCann Erickson, Ogilvy, Publicis and TBWA.
Thanks to my friend lavirale, I have discovered this useless project.
How to participate to the Cover Project Chain
1 – Go on Wikipedia “random”
The first title of the article will be your band’s name
2 – Go on "random quotations"
The last words of the last […]
As Feedburner has been bought by Google, I have transfered my feeds for Mastercom here.
Thanks for updating it.
I have found on SlideShare this excellent history of advertising presented as a Power Point.
In this presentation you will find some famous pioneer advertisers such as Coca Cola, Ford, Lucky Strike, Camel, Marlboro, Gillette, Budweiser, Nescafé, Kellog’s, Campbell’s, […]
I know I am not a Twitter early adopter, but it’s always better late than never…
You are welcome to follow me on my twitter’s page.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
