Jun
24
Crafting TV Ads for the Digital Age
Posted in: UncategorizedNEW YORK (AdAge.com) — Marketers are already scrambling to figure out how best to adjust their 30-second TV spots for viewing via the web and on iPod screens. But as the nation prepares for the big shift from analog to digital TV on Feb. 17 next year, what could be a major conundrum has opened up for advertisers who love to make use of the wider high-definition screen: Ads created for high-def could have their sides digitally sliced off when viewed on older TV sets.
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