Sep
27
Cracking Viral Code: Look at Your Ads. Now Look at Old Spice
Posted in: Uncategorized
BATAVIA, Ohio (AdAge.com) — Viral video long has seemed a crap shoot, or more like a lottery considering the potential of the payout vs. relatively small cost and even smaller odds of success. But the recent string of viral hits from one unit of one marketer — Procter & Gamble Co.'s men's grooming business — seems to point to a formula, and one that can be repeated.
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