May
29
Cracking the Code on Coded Language
Posted in: Uncategorized
Coded language should not be confused with euphemisms, politically correct language or double-entendres. It is none of these; rather, it is designed and employed to maintain ambiguity, while frequently carrying an subtle, sinister connotation. The examples I highlight show how ambiguous intentions can backfire if voters and consumers become insulted or offended. And that's the last thing marketers want, especially when developing communications ties with ethnic audiences.
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