CP+B Brings Back Captain Obvious for Hotels.com
Posted in: UncategorizedMore than a year after his contentious debut, Crispin Porter and (not) Bogusky decided to revived its “Captain Obvious” protagonist for the latest Hotels.com campaign.
In the main spot — directed by Ted Melfi of recent Bill Murray vehicle St. Vincent — Captain Obvious notes a classic comic trope: a hapless, helpless man locked outside of some room/building or another without the benefit of clothing to cover his naughty bits.
There’s a twist at the end or, rather, the bottom of this ad:
In addition to that :30, the campaign also includes a series of “Gym” shorts designed to air in conjunction during the same program. Here they are in one clip:
So Captain Obvious is a fan of the hard sell…and he’s realistic about his workout goals.
He also frequently shares his version of Deep Thoughts on the social media:
Perfume commercials are a good way to learn nothing about a product.
— Captain Obvious (@CaptainObvious) March 3, 2015
Hotel booking site commercials, on the other hand…
Can’t Hide
ORMAL CLIENT NAME: Hotels.com
CAMPAIGN TITLE: The Obvious Choice
EXECUTION TITLE: Can’t Hide
AGENCY: CP+B
CHIEF CREATIVE OFFICER: Ralph Watson
EXECUTIVE CREATIVE DIRECTOR(s): Dan Donovan
DESIGNER: Ryan Dixon
INTEGRATED HEAD OF VIDEO: Kate Hildebrant
EXECUTIVE INTEGRATED PRODUCER: Deb Drumm
SENIOR INTEGRATED PRODUCER: Jessica Coccaro
PRODUCTION COMPANY & CITY: Brother, Los Angeles
DIRECTOR: Theodore Melfi
HEAD OF PRODUCTION (PRODUCTION CO): Monica Reimold
CEO, EXECUTIVE PRODUCER (PRODUCTION CO): Rich Carter
PRODUCER (PRODUCTION CO): Sean Hobbs
DIRECTOR OF PHOTOGRAPHY: John Lindley
POST PRODUCTION & CITY: Method Studios, New York
EDITORIAL COMPANY & CITY: Cut+Run, New York
EDITOR: TG Herrington
SOUND DESIGN COMPANY & CITY: Sonic Union, New York
EVP/MANAGING DIRECTOR: Danielle Whalen
ACCOUNT DIRECTOR: Adam Barger
CONTENT SUPERVISOR: Brice Tomlinson
CONTENT MANAGER: Alyssa Fitterer
BUSINESS AFFAIRS: Chris Herrington
COGNITIVE ANTHROPOLOGIST: Brian O’Connell
CLIENT TITLE & NAME(s): Neha Parikh, VP/General Manager, North America, Mike Wolfe, Sr. Director of Brand Marketing, Nick Hayes, Director of Advertising, Melissa Nguyen, Brand Manager
Gym: Spring Break Sale Serial
FORMAL CLIENT NAME: Hotels.com
CAMPAIGN TITLE: The Obvious Choice
EXECUTION TITLE: Gym: Spring Break Sale Serial
AGENCY: CP+B
CHIEF CREATIVE OFFICER: Ralph Watson
EXECUTIVE CREATIVE DIRECTOR(s): Dan Donovan
COPYWRITER: Chris McMahon
DESIGNER: Ryan Dixon
INTEGRATED HEAD OF VIDEO: Kate Hildebrant
EXECUTIVE INTEGRATED PRODUCER: Deb Drumm
SENIOR INTEGRATED PRODUCER: Jessica Coccaro
PRODUCTION COMPANY & CITY: Brother, Los Angeles
DIRECTOR: Theodore Melfi
HEAD OF PRODUCTION (PRODUCTION CO): Monica Reimold
CEO, EXECUTIVE PRODUCER (PRODUCTION CO): Rich Carter
PRODUCER (PRODUCTION CO): Sean Hobbs
DIRECTOR OF PHOTOGRAPHY: John Lindley
POST PRODUCTION & CITY: Method Studios, New York
EDITORIAL COMPANY & CITY: Cut+Run, New York
EDITOR: TG Herrington
MUSIC COMPANY & CITY: JSM, New York
COMPOSER: Joran Lieb, Joal Simon
SOUND DESIGN COMPANY & CITY: Sonic Union, New York
SOUND DESIGNER: Steve Rosen
EVP/MANAGING DIRECTOR: Danielle Whalen
ACCOUNT DIRECTOR: Adam Barger
CONTENT SUPERVISOR: Brice Tomlinson
CONTENT MANAGER: Alyssa Fitterer
BUSINESS AFFAIRS: Chris Herrington
COGNITIVE ANTHROPOLOGIST: Brian O’Connell
CLIENT TITLE & NAME(s): Neha Parikh, VP/General Manager, North America, Mike Wolfe, Sr. Director of Brand Marketing, Nick Hayes, Director of Advertising, Melissa Nguyen, Brand Manager
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