Apr
06
Cover Girl Michelle Obama Doesn’t Always Deliver
Posted in: Uncategorized
NEW YORK (AdAge.com) — Vogue's March cover story on Michelle Obama called her "The First Lady the World's Been Waiting For." No doubt she's been embraced by the media world, appearing on cover after cover, from Us Weekly to Newsweek. But when it comes to sales, Ms. Obama may not yet be general-interest magazines' new Princess Diana, who regularly helped the industry sell more copies at newsstands.
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