Couric in Prime Time? Still Trails ABC, NBC


MINNEAPOLIS (AdAge.com) — Katie Couric, the morning-news-turned-evening-news anchor, got her shot at prime time last night. The results were to be expected, as "CBS Evening News" finished fourth in the ad-centric 18-to-49 demographic with a 1.1/3 rating and share, just below the average for the regular 6:30 p.m. time slot.

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