Hasta La Creative!

Of course, none of US would ever clip newspaper coupons, but judging by the flap when the Valassis/Red Plum inserts were discontinued in some markets this past winter, those who do are passionate. Do yourself and your clients a favor, remember that coupons drive purchases and sometimes brand loyalty. Also remember that taking them away can drive mutiny.

Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website copy development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.