Hasta La Creative!

Idea: It’s no surprise that blurry vision is a side effect of alcohol. And the fact that cinema isn’t used very often in advertising is also an important factor. How many premiers happen each year, and how many people attend them to view every small detail of their favourite director’s latest work? All of these facts inspired our idea: editing the first minute and a half of a film, so that the clip appears blurry. The tension amongst the viewers is obvious, until everything comes together into one clear message “Drink Responsibly”.

This is when the tension turns into laughter and applause. The union of two brands for such an important cause has proven successful.

Advertising Agency: JWT, Spain
Head of Digital: Fernando Corbalán
Executive Creative Director: Jaime Chávarri
Creative Directors: Paco García. Pablo Rodríguez-Meyre, Iván De Dios
Art Director: Alejandro Lobo. Francesco Minopoli
Copywriter: Álvaro González
Producers: Luciano Firmo, Pablo García, Arklin Producciones
Film Editor: Miguel Donaire, Rebeca Fernández
Corona Extra Account Director: Anja Hoehne
Corona Extra Account Supervisor: Ana Múgica
Sony Account Executive: Paola G.Tell