Jun 20

Copper Cow Coffee CEO Reverse-Pivoted Her Way to Revenue

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Many brands responded to the pandemic by expanding their services into new sectors, such as Bacardi shifting to hand sanitizer production or Uber launching on-demand retail delivery. Instead of pivoting her business, however, Debbie Wei Mullin, CEO of coffee brand Copper Cow Coffee, zeroed in on its most effective elements, which led to the company’s…

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