Jan
22
Context Crisis: Why Agencies Need Media Directors Most
Posted in: Uncategorized
In media management it's the experienced, talented media director who sees the big picture, has an arsenal of resources to draw from, and the strength of personality to organize, mobilize and energize disparate platform gurus to create layered programs that really work. But media director is a dying breed, being replaced by specialists. Here's how to fix the problem.
Post a Comment