Hasta La Creative!

One common media buying practice is to try and slot ads in publications, on the web, or on TV and radio based on the expected audience. The next, more difficult, step is to make sure the content of the ad is also demographically appropriate. Car ads during football games and in programs are a given, but using the time or space to sell minivans is probably counter productive.

Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website copy development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.