Sep
11
Consumers’ Trust in Brands Has Fallen to a New Low. Surprised? Probably Not
Posted in: UncategorizedLast September, in the wake of news that the now-defunct Cambridge Analytica had harvested the personal data of millions of Facebook members without their consent and then deployed it for shady political purposes, Mark Zuckerberg found himself beneath the hot lights of a Congressional hearing. Looking uncomfortable in his navy blue suit, sometimes stammering his…
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