Apr 01

Confused About What Makes Something Programmatic? It Needs These 3 Features

Posted in: Uncategorized

Display media–banner ads, specifically–has seen its share of ups and downs. In the mid-90s when digital advertising became a thing, banner ads were one of the first formats. I can imagine those initial advertising agency media teams saying to clients, ” We ran this little box on our webpage and look how many clicks it…

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