Oct
05
Conde Nast Shutters Gourmet After McKinsey Review
Posted in: Uncategorized
NEW YORK (AdAge.com) — Conde Nast told shocked staff that it was closing Gourmet magazine, Cookie, Modern Bride and Elegant Bride, surpassing expectations of perhaps one or two shutdowns as a result of McKinsey's analysis. The shutdown of titles across the Conde Nast portfolio this morning demonstrated, even more than arrival of the McKinsey consultants hired to deflate the company's massive spending, that the polish was off the luxury publisher.
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