Jul
10
ConAgra’s CMO: Keeping Iconic Brands From Languishing
Posted in: Uncategorized
CHICAGO (AdAge.com) — ConAgra has already established a stable of iconic brands — but it has also let them languish. Dave Linne, who took over as senior VP-advertising, global market strategy, said his job will be to make them more top of mind, with advertising that reinvigorates the likes of Pam cooking spray, Reddi-Wip, Egg Beaters, Chef Boyardee, Hunt's tomato products and Orville Redenbacher.
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