Hasta La Creative!

Back in March, Under Armour introduced its E39 compression shirt during the NFL Scouting Combine, and Heisman Trophy winning quarterback Cam Newton and Alabama wide receiver Julio Jones are among those who made headlines as their vital stats were assessed in real-time for viewers using this innovative new athletic evaluation improvement tool. At that time, Under Armour released a :30 teaser spot entitled “Julio Jones: UA E39,” representing the latest collaborations between Under Armour, director Andre Stringer and his colleagues at Shilo and creative think tank WMIG — and we promised to share more amazing results from this ongoing creative collaboration.

At last, this :60 spot has just debuted on ESPN, and it will continue to air widely across the U.S. during all the NFL Draft-related television programming set for the days to come. As you can see, this film adds Shilo’s extraordinary design, animation and visual effects talents into the mix.

By featuring Julio’s authentic performance — and Shilo’s design-infused storytelling approach, guided by ideation from WMIG — Under Armour’s E39 technology is shown to be a phenomenal new way for athletes to maximize their full potential. In the words of Andre Stringer, “This piece continues our trajectory of pioneering a storytelling technique that mixes both live-action and design at the highest of levels.”

Full credits for this spot follow below.

More information is available online at http://www.underarmour.com/e39 and http://www.shilo.tv .