Reyka "Beards" (2017) :15 (USA)

“Portland and Iceland take beards very seriously. Almost as seriously as we take our vodka.” So says the bearded Icelander, talking to folks in Portlandia. Reyka has made it a mission to increase its vodka sales in Portland. So it’s made a series of :15 second spots for its debut in PDX. It sounds like a niche brief, but i can’t think of a better suited demographic.
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