Hasta La Creative!

Everyone is familiar with a gift registry, for weddings and what not. But Myer and the Salvation Army has created a Give Registry. Where you can purchase items and donate them to victims of domestic violence who have had ot leave their homes. In this spot we hear a woman (an actual victim of abuse) who has gone through so much describe what it’s like to just be able to take a shower and dry off with a fluffy towel– something we take for granted every day. But for her in that situation, having had to flee her home, that little bit of kindness, and touch of femininity means the world. It’s heartbreaking to hear her voice over as she chokes up, but life-affirming to know people are there to help. I really love the sensitivity this displays. By letting the voice speak off camera and focus on the towel it makes us see the item in a whole new light. Really nice. The Give Registry is an ongoing initiative and will run year-round in all Myer stores.