Hasta La Creative!

Mothership director David Rosenbaum has teamed up with ad agency TBWAChiatDay, Los Angeles on a cinematic two-spot effort for Infiniti. To promote Infiniti’s Winter Sales Event, the festive commercials highlight the Infiniti G Sedan’s ability to handle the most challenging driving conditions — and an average Joe’s winter revenge fantasy. The 30-second spots “Inspired” and “Competitive” also tap the visual effects expertise of Mothership sister company Digital Domain. In “Competitive,” when an average Joe leaves for work, his neighbor’s bratty kids pelt him with snowballs. “See you at work!” says his annoying neighbor. The man uses his impressive snowball-making skills to exert sweet revenge. As the glacier-sized mass rolls through the sleepy mountain town, the man zips down precipitous roads in his Infiniti G-Sedan. When he pulls up to parallel park, the snow boulder rolls over his neighbor’s BMW, taking it away and leaving a convenient empty parking space.