Aug
07
Coverfox "Unskippable ads" (2016) 2:00 (India)
Posted in: Uncategorized
We’ve seen plays on skipping ads before in the insurance space, notably from GEICO but now Coverdale’s gotten in on the action. First they dropped pre-roll with a Coverfox employee telling you he was going to follow you around until you renewed your insurance. Then by using Youtube’s retargeting program, they did just that, specifically tracking the people who hadn’t renewed, and reminding them in takeovers of that week’s popular videos. Fun idea.
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