Comment on The African Caribbean Leukaemia Trust (ACLT): Unlucky, The same, How many by Deborah McNally
Posted in: UncategorizedThe first and third message are the strongest for me. They are straight to the point, engages the reader/viewer immediately and makes me want to find out more. It would be extremely hard to ignore an advert like this, and as the message is so clear, I’d would imagine it would penetrate a wider more mainstream audience because of its deadly simplicity.
Red & Black colours are really striking & stand out, as I associate Red with blood/danger/stop/pay attention and Black with strength, strong.
Really hope this campaign works in getting people to act, well done ACLT & AMVBBDO. Love it. Where/How can we help in spreading this message/ad campaign?
(AMVBBDO did an amazing campaign on the Kiss launch back in 1990, so fingers crossed, an even bigger impact will be made with this important campaign)
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