Sep 21

Comcast Takes on Hulu With Ad Blitz for Fancast

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NEW YORK (AdAge.com) — Comcast saw what happened when Hulu aired its big TV ad blitz, tied to the Super Bowl, and now it wants its own Hulu moment. But it also believes it can do one better, appealing to a broader swath of potential online viewers than the offbeat, tongue-in-cheek Hulu ad did.

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