Feb
13
Coke Zero Pulls a Fast One on Nascar Drivers
Posted in: Uncategorized
NEW YORK (AdAge.com) — Coke Zero is out scamming people again — this time Nascar drivers. After what appeared to be a slow start, Coke Zero has racked up a substantial 1% share of the soft-drink category. Now, in an effort to reinforce the brand's key selling point — that the diet product tastes like regular Coke — the marketer is breaking a Nascar-themed commercial during the Fox broadcast of the Daytona 500 this Sunday.
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