Hasta La Creative!

Coca-Cola design agency Turner Duckworth fashioned the cover of Metallica’s new album, Death Magnetic. Brandweek says David Turner, one of the company’s founders, is friends with drummer Lars Ulrich, and their children go to the same school. Such details make Metallica sound old and unhip. But what do I know? The disc shot to No. 1 and sold 500,000 copies in three days. The cover shows a magnetized coffin. I want to be buried in one of those, so anyone with a cellphone or change in their pockets or metal jewelry will be pulled toward my grave screaming, “Help! Dave’s pulling me into his grave!” Hey, at least I’ve got a plan for the afterlife, OK?

—Posted by David Gianatasio