Feb 27

Coke Behind The Real Ray Character

Posted in: Uncategorized

Yes, the mysterious Real Ray site turned out to be a Coke campaign based on the charming GTA-styled TV spot. They did send out a couple of clues by email over the past month in an attempt to make it ARG-like.

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New release: Brand New China, in which MIT’s Jing Wang combines marketing research with cultural analysis to offer a detailed picture of transnational advertising and marketing in China.(click to read more)

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