Jul
08
Coen Revises ’08 Forecast Down in Face of Grim Economy
Posted in: UncategorizedNEW YORK (AdAge.com) — "Seriously weakened" economic expectations and the continued drop-off in consumers' disposable incomes have prompted Magna Global's Robert Coen, senior VP-director of forecasting, to pull back his 2008 ad-spending forecast: He now predicts total U.S. ad spending will rise 2% ($285 billion) as opposed to the 3.7% gain predicted in December.
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