Mar
23
Cocktail Campaign Conveys the Icy Delights of Finnish Summer
Posted in: UncategorizedAiming to emulate the cold, crisp conditions of early winter in Lapland, Finland, the Boston Beer Company has introduced the Bevy Long Drink to the world, alongside a campaign emulating a Nordic pool party to promote it. The drink is based on the traditional Finnish cocktail the “Long Drink,” which was originally created for guests…
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