Hasta La Creative!

In June, Coca-Cola introduced CokeTag, a Facebook application that lets users share bookmarks with friends. In coming months, CokeTag will be available for MySpace and other OpenID sites.

Burn Alter Ego is another Facebook app developed for Coke’s energy drink in the U.K. According to Sapient, the firm that developed the app, the question the client asked was “How do you translate the passion and energy of burn into an online experience?”

Sapient created an app that focused on the real benefits of staying later at the club: meeting more people, and waking up with a story the next day. In other words, the avatar one creates via Burn Alter Ego continues to party even while users dose off for the night.

I’m impressed by how closely this app is tied to the brand promise.

[via Take Me To Your Leader]