Mar
28
Coca-Cola Hits Reset Button in Global Esports Deal With Riot Games
Posted in: UncategorizedCola-Cola knows the usual media channels don’t provide a meaningful, direct connection to younger, mobile-centric audiences around the world. The marketing game, so to speak, has changed. That’s why the soft drink brand is expanding its previous relationship with Riot Games in a multiyear partnership. The deal makes Coca-Cola the worldwide founding partner of League…
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