Coca-Cola Continues Digital Experience Drive With Marshmello Tie-up

Following the release of its first limited-edition product through Coca-Cola Creations–called Intergalactic–the soft drink company is releasing a new campaign to promote a collaboration with Grammy-nominated music producer Marshmello. Coca-Cola Creations is the brand’s new platform that takes the iconography of the world-famous beverage and adds “new expressions driven by collaboration, creativity and cultural connections.”…

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