Hasta La Creative!

Ogilvy Argentina developed for Coca-Cola a new way to surprise parents on Christmas. Nobody better than the company, who shared with people every Christmas, to keep the spirit and the magic alive, despite ages. Coca Cola decided to bring Santa to the traditional Christmas action that usually takes place in malls. A special line was prepared for the adults with a 2.19 mts. height Big Santa, waiting for grown ups to make them feel the magic once again.

Advertising Agency: Ogilvy, Buenos Aires, Argentina
General Creative Directors: Javier Mentasti, Maximiliano Maddalena
Creative Team: Tomás Lavagno, Miguel Dianda
Agency Producer: José Cardelli, Martín Cecchi
Account Team: Karina Aiello, Barbara Storey
Production Company: Blue Films
Director: Gonzo Llorente
Executive Producer: Gonzalo Fontana
Postproduction Company La Sociedad Post