Jun
21
CMOs You Should Know: Susan Shields, Jamba Juice
Posted in: Uncategorized
CHICAGO (AdAge.com) — The recession was bad enough, but now Jamba Juice, the leader in smoothies, is staring down formidable adversary: McDonald's. The Golden Arches, roughly 20 times Jamba's size in terms of U.S. locations alone, is launching its own smoothie platform this summer.
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