Mar 01

CMOs Need to Work With CEOs to Communicate Brand Values and Handle Crises

Posted in: Uncategorized

Of all the duties of the modern CMO–customer acquisition, growth and retention, brand management, market research, data analysis–creating a more transparent business model has become one of the most vital. Until recently, marketing was about controlled messaging, defined brand territory and a more unilateral, one-sided conversation headed by marketers. But in the social era of…

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