Nov
03
CLIENT OF THE WEEK – BrightHouse will spend £1.5m on pre-Xmas direct marketing, but Royal Mail won’t see any of it
Posted in: UncategorizedRent-to-buy household retailer BrightHouse has just unveiled its biggest marketing spend ever – £1.5m on a pre-Xmas TV and door drop campaign. Here, BrightHouse marketing director Alan Beesley explains the retailer’s ‘community relationship’ strategy and why he’s giving Royal Mail a wide berth
Post a Comment